Catering-only events can be critical for pharma companies, but have often been low-priority for hotels. Now, hotel chains have apparently started to recognize that day meetings can add up to some lucrative business. In January, Starwood introduced a pilot launch of an online booking tool called Meetings in a Moment. By late July it was operating in 61 hotels, says Starwood's Duncan Kennedy, senior manager, meetings product development. And 16 percent of clients are pharma/medical planners — ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Starwood's Cool Tool for Day Meetings, you'll also gain access to exclusive premium content.

Already registered? here.