The best of the convention bureau Web sites have evolved from mere one-dimensional reprints of city guides and fact sheets to searchable, downloadable, interactive tools allowing meeting planners to drill down to a wealth of city resources.
In Orlando, the power of the Web is becoming clearer every day, “so much so that we're in the throes of our third redesign of the meeting planner portion of the site,” says Bill Peeper, president of the Orlando/Orange County Convention & Visitors Bureau (www.orlandoinfo.com/cvb/meet). “We view the Web as an integral part of all our marketing activities. We don't have a Web master; we have an interactive marketing manager.”
Steve Hayes, executive vice president of the Tampa Bay Convention & Visitors Bureau (www.visittampabay.com), agrees. His bureau just unveiled a redesigned site, adding virtual tours of event sites and an online request-for-proposal service, among other features. “The Web is becoming a more important vehicle to get out information about your destination. Planners are busy, and they want to be able to go somewhere right away and figure things out.” Noting the timeliness of the medium, he adds, “One of the great things about the Web is that it can be updated almost instantaneously, while a guide in your office cannot be.”
To be sure, not all CVB sites are created equal. MM surfed bureau Web pages from around the United States to bring you a sampling of online meeting planning tools and found an enormous range in the sophistication, user friendliness, and variety of services. Some are terrific in one area and lousy in another; others shine from first click to last. So what city research can you do from the comfort of your office? Here's a start …
Contact Info, including names, phone numbers, and e-mail links to convention services staff seems like a no-brainer for a CVB site, but sometimes it's the basics that people forget. Many sites simply provide a phone number or e-mail link without names, while others make it downright difficult to reach a live person. At the other end of the spectrum, the San Diego Convention and Visitors Bureau (www.sandiego.org) offers a “meet your sales manager” section with photos and the ability to search for the proper representative by region or meeting type.
RFPs: Requests-for-proposal capabilities have become fairly standard. Most sites have their own format for entering meeting specs, but allow planners to cut and paste or e-mail their own forms. The Greater Boston Convention & Visitors Bureau (www.bostonusa.com), through the “meetingpath” search system, has the capability of sending RFPs to more than 4,000 suppliers and hotels in a six-state area. Fortunately, searches can be narrowed down to one state at a time.
While the RFP function is becoming a “must have” for some bureaus, adoption is still limited. Bill Peeper says he has seen a slight increase in online RFP submissions recently, but “I really thought meeting planners would be much more aggressive in using electronic RFPs. We have a long form, a short form; you can attach your own — we tried to make it easy to use. But in terms of the percentage using it, our numbers are much smaller than we had anticipated.”
Hot Dates: Taking advantage of the immediacy of the Internet, many cities have introduced “Hot Dates” online, helping member hotels find groups to fill near-term downtime. The San Antonio Convention and Visitors Bureau site (www.sanantoniocvb.com), for example, allows users to search for hot dates by month or specific date. The search returns a hotel list with the discount dates. Users can click on a property to learn its e-mail address, URL, number of rooms, and address, and link to a map showing the hotel's location. Other Hot Dates services, such as the one at the Las Vegas Convention and Visitor Authority site (www.lvcva.com), for example, allow you to search for hot dates at a specific hotel.
Convention Center Link: It might seem obvious for a bureau to include a link to a city's convention center, but surprisingly, many don't. The San Diego Web site helpfully provides comprehensive facts and figures about the city's main convention center along with a link. On www.lacvb.com, LA Inc. provides an easy link to the convention center, which has its own impressive interactive capabilities.
From Vendors to Venues
Maps: Many planners like to orient themselves in unfamiliar territory with maps, and bureaus are using the Web to help. But there are maps, and then there are maps: Some sites provide only static maps, while others are linked to interactive services such as MapQuest, which provide directions and the ability to zoom in or out of an area. The sites for the New Orleans Metropolitan Convention and Visitors Bureau (www.new orleanscvb.com) and the Denver Metro CVB (www.denver.org), for example, include maps showing hotels in relation to the convention center; Philadelphia (www.pcvb.org) takes it a step further with interactive maps — simply click on the building and a pop-up describes the hotel, number of rooms, and meeting space. The Dallas Convention and Visitors Bureau (www.dallascvb.com) site shows maps of different neighborhoods; click on the area, and it produces a list of hotels. Chicago's Convention and Tourism Bureau (www.choosechicago.com) does the same with restaurants.
Trying to set up a room block? Visitors to the San Antonio Convention & Visitors Bureau site (www.sanantonio cvb.com) can click on neighborhood maps, which generate a list of hotels in that neighborhood. Then you can choose from the list to produce a customized map that highlights the chosen hotels. A list of the designated hotels, along with capacities and contact information, follows the map.
Local Vendors: Many sites have a searchable database of local vendors, which can be a great time-saver for the convention sales staff and the planner. “We get an enormous number of phone calls for lists of photographers, outside venues, flooring, whatever. So we either e-mail or fax people a list, and they get on the phone and call them all,” says Orlando's Peeper. “Now, if you ask about a single category, we can e-mail you information, then you can click on an individual service provider and get information on them, or click a box for all, and send messages to the local providers you have selected.”
The Boston bureau's online search capabilities are particularly comprehensive, allowing users to search a broad range of vendor categories, from child care and formal wear to photographers and translators.
Event Venues: Some Web sites provide enough background on the destination to fill a tour book. New Orleans and San Diego, for example, feature dozens of useful articles and suggestions for themed events. A variety of CVBs suggest unusual group venues, half-day or one-day excursions, and sample group itineraries.
Travel Links: Airline connections and fares are always a factor in planning and budgeting for a meeting, but few sites address them. The Santa Fe Convention and Visitors Bureau site (www.santafe.org) lists driving mileage and flight times from cities across the United States, while the Salt Lake Convention & Visitors Bureau site (www.visitsalt lake.com) provides the lowest airfares and the number of flights from various cities.
The Lisle (Ill.) Convention and Visitors Bureau (www.lislecvb.com) includes links to O'Hare and Midway airports, as well as phone numbers and links for all the major carriers, the commuter rail, and local limousine and coach companies.
Avoiding Conflicts: For planners concerned about conflicts with other conventions, a number of sites provide a list of groups already on the books and their expected sizes. Thinking of meeting in Seattle next March? At the bureau's site (www.seeseattle.org), you could learn that, among other groups, the Uniformed Services Academy of Family Physicians, with 500 attendees, will be in town. Conveniently, the site allows you download a PDF file of its “future definite bookings” report.
In addition to convention calendars, many sites have event calendars listing the city's upcoming festivals and special events.
Photos, Etc.: The best Web sites are taking some of the hassle out of meeting marketing by allowing users to download promotional materials — brochures, city guides, photos, virtual postcards, and more — as PDFs or as high-resolution files. Many other sites include online order forms to simplify the process. The Santa Fe CVB site features a stunning inventory of 32 high-resolution photos, which are especially easy to access.
Eating: Most cities have some kind of search capability for restaurants and venues, but some sites are more useful than others. Los Angeles' site includes DineLA, which allows users to search dining, shopping, entertainment, and transportation in one place. Seattle's Convention and Visitors Bureau provides a downloadable dining guide. In Orlando, you can search for restaurants by name, neighborhood, and/or cuisine; for some restaurants, the menu is online, too.
Bells and Whistles
Cyber Tour: A number of cities offer online videos or IPIX tours of venues. Tampa Bay recently added the feature to its site. “A planner who is doing a facilities search can look at IPIX pictures; it gives the planner a better idea,” Hayes says. At the Denver site, planners can see live Web-cam pics showing progress on the Colorado Convention Center expansion and the new 1,000-room Hyatt going up next door. Some cities provide educational videos that introduce the city and its attractions. The videos can be ordered or played online, depending on the Web site. Santa Fe's site offers a slide show “to put you in a Santa Fe state of mind.”
NYC & Company, the New York City Convention and Visitors Bureau (www.nycvisit.com), shows off the Big Apple's theaters, restaurants, and other attractions with Apple Vision, a narrated tour of what to do and where to eat, complete with photos or video. A Times Square Web cam offers an ever-changing glimpse of that always interesting tourist magnet.
Custom Site: A useful service is to provide easy and clear instructions on how to link your meeting Web site to the bureau site. San Francisco makes it especially simple, allowing planners to download a bureau logo to use as a button that site visitors can click to visit the city site.
Orlando takes that a step further, creating custom pages for groups. The bureau creates a page with group logo, the date, messages from the meeting organizers, and links to any attractions or restaurants the client wants to include. “That's really been a hit,” Peeper says. “We have 172 or 173 custom sites in operation.”
Safety Issues: Salt Lake City uses its Web site to address the hot topic of city security head-on. The site details the city's security measures and highlights its successes, including the Salt Lake City International Airport's 2002 Aviation Security International Award of Excellence.
Golf: Many sites list local golf courses; Orlando features a link to a tee-time scheduling service that covers 48 nearby courses.
Weather: Updated weather reports are available on a number of sites — especially those in mild climates.
Hang-Ten: For those with a little leisure time on their hands, San Diego's site includes a link to www.surfshot.com, which reports local surfing conditions and offers beach cams.
Here's a quick reference guide to the best sites we found, along with a sample of their standout features.
Vendor database; search for restaurants by name, neighborhood, and/or cuisine; custom Web site for meetings
“Meet Your Sales Manager” section; convention center info; link to surfing info Web site and beach cams
Virtual tours of event sites
Online RFP service to more than 4000 suppliers and hotels in six states
Hot dates database, searchable by date, with links to properties
(Las Vegas) Search for hot dates at a specific property
Easy link to convention center, with its own impressive capabilities; search for dining, shopping, entertainment, and transportation in one place
Maps showing hotels in relation to the convention center
Maps also show hotels in relation to the convention center; live Web cam pics of the Colorado Convention Center expansion
(Philadelphia) Interactive maps with hotel descriptions
Maps of different neighborhoods with lists of hotels
Maps showing restaurants by neighborhood
Customized maps that highlight your chosen hotels
Driving mileage and flight times from various cities; inventory of high-resolution photos with easy access
Lowest airfares and number of flights from various cities; security info
(Lisle, III.) Links to area airports, major carriers, and other transportation
Database of upcoming meetings; downloadable dining guide
Narrated tour of attractions complete with photos or video
(San Francisco) Custom Web site for meetings
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