THIS YEAR'S SURVEY is a tale of shifting demographics, with implications for the marketing strategies of CME providers. To set the scene, we begin with two sets of data from the American Medical Association, in addition to our own survey results. Between 1990 and 2000, the number of female physicians increased by 87.6 percent. This should come as no surprise; the MM survey has reflected this growth year to year. When we first published this survey in 1994, 17 percent of respondents were ...

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