For associations, the financial meltdown of 2008–2009 presented meeting planners with the significant challenge of fulfilling their contracted room block commitments. This was due to the unfortunate combination of decline in show attendance and a fiercely competitive hotel market resulting from a surplus of hotel inventory and deeply discounted rates. In response, planners got more conservative when bookings those blocks. Now, in today’s improving economy, hotel rooms are harder to come by and the big question is out there: Are housing blocks still relevant?
Read our Meeting Essentials for best practices regarding: