What’s the Draw?
Jackson and Geissel began their presentation by asking those in the room why they decided to come to this particular session. The big draws included the session topic, its learning objectives, and the faculty. This mirrored data from a learner preferences survey Geissel conducted online with 2,900 U.S. physicians: 92 percent said they choose CME activities because the topic is of interest to them, and 89 percent said it’s because the topic is one they need to learn more about to ...
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