What is in this article?:
To design an educational activity that truly educates, you have to begin with knowing how adults learn. Here are some tips from Marcia Jackson, PhD, president of CME by Design, and Kathleen Geissel, PharmD, CCMEP, vice president, learning design and measurement, with Medscape Education.
Layer in Engagement Elements
Once you choose the format that will best help you reach your goals for the activity, you can go back and add elements that will make it more engaging. Geissel pointed out that she and Jackson chose a live session for their presentation at the Alliance meeting, but added a quiz, feedback, and handouts. “You need to get people involved in the content every three to five minutes,” said Geissel.
Some other elements you can add to keep people engaged include polling (via an audience-response system, or an old-fashioned show of hands), asking for feedback and insights as you go along, and providing video vignettes and patient testimonials. “Storytelling is engagement,” said Jackson. Asking them to stop and assess their knowledge, skills, or competence level periodically also can help create cognitive dissonance, which reminds learners that they do, in fact, need to learn something during the activity. Inviting learners to discuss what they learn, perhaps on discussion boards, also can keep them engaged. Live video and/or social feeds also can enhance engagement.