Changemaker Leslie Jones, American Occupational Therapy Association, met the uncertainty of the pandemic with improvements to the group’s biggest events. Here’s how she did it.
With budgets tightening, and costs rising, monetizing events, and assessing and proving their value to internal stakeholders has never been more important than it is today.
At the Montreal Convention Center, field tests of biometric equipment are capturing levels of participants’ engagement and excitement by monitoring their brain and heart activity as they move around a show.
