While there has been a certification program for incentive travel professionals for some time, the merchandise side of the business never had one. Until now. The Incentive Marketing Association has just launched the Certified Professional of Incentive Management, or CPIM, designation to recognize those individuals who are, as one of the architects of the program, Marriott’s Steve Maselko, put it, “the leaders and acknowledged experts in the field.” To qualify, incentive planners are ...

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