IF YOU CHOOSE MERCHANDISE for incentives, you're always searching for that next hot item — the one thing that will get people jazzed to produce, to sell more, to succeed. Jim Feldman of James Feldman Associates Inc., Chicago, calls this the “sweaty palm” — the item that people have to have, that their palms sweat for. Of course, that one item is different for everyone, which makes what you do so tricky. To help, CMI asked several leading incentive firms to ...

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