Interactive technology at events is changing by the minute, so writing an article about the latest and greatest is risky at best. But we’ll give it a go, with the help of André Mika, senior vice president, digital creative, at event marketing agency TBA Global. Hot at the moment? Location-based services and QR codes. See and Be Seen Location-based services use the GPS in your smartphone to know where you are, and to offer you information based on where you are. Here’s ...

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