Prague has had many of the same challenges, often being overlooked for the higher-profile Vienna just as San Sebastian is overlooked for Madrid or Barcelona. Not any more, says Jim Adams, president of Performance Strategies, Indianapolis, Ind.
An industry veteran with 21 years under his belt, Adams describes it this way: “In this industry, some things are around forever and the temperature never changes. But it is changing for Prague,” which he now considers to have DMCs that are “in the same league” as Vienna. “I feel very confident they also are coming in with the right venues and majestic off-site options that I haven’t heard of in all my years in the business.”
Prague is known for its rich culture and stunning Art Nouveau architecture, and DMCs play off of that with activities such as creating a piece of Bohemian crystal under the supervision of a famous Prague artist or tasting local wines at a beautiful chateau. The city is limited only by the small size of its five-star hotels, such as the Four Seasons and the Mandarin Oriental; for large groups, the choice is the less luxurious InterContinental.