Sicily came into the incentive spotlight when the 2011 Crystal Award for exceptional Motivational Travel program went to Philips Lighting for an employee incentive program it held as part of its global quality improvement competition. Four hundred qualifiers visited the island off the southern coast of Italy in five waves. Highlights included a gala dinner in a 200-year-old Sicilian villa that was transformed into Don Corleone’s mansion, but the trip also introduced a more ...
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