David Morrison knows about people in their twenties. When a reporter from The New York Times needs an authority on Generation XY, the author of Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market is their go-to guy. When Fortune 500 corporations such as General Motors, Apple, Coca-Cola, and Sony want to know what the average twentysomething thinks of their consumer products and services, they call Morrison. He's even a consultant to the Navy. ...

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