While more than 100 million people watched the Super Bowl last Sunday night on television, only about 70,000 fans got a seat inside Indianapolis’ Lucas Oil Stadium. And of those ticketholders, only about 3,000 were part of the National Football League’s NFL On Location experience, the packages that turned the big game into a VIP extravaganza. According to Dave Wintergrass, the NFL’s senior director of events, NFL On Location started as a corporate incentive product in 2006 at Super Bowl XL ...

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