Alan Fuerstman, CEO and founder of Montage Hotels & Resorts, the 10-year-old Laguna Beach, Calif.–based hotel company, welcomed attendees of the Financial & Insurance Conference Planners Education Forum to the Montage Deer Valley Resort & Spa in Park City, Utah, in June. Despite some crazy bad timing in the beginning (Fuerstman was about to launch the company, then was stymied by 9/11), and in the middle (he opened the luxe Montage Beverly Hills just in time for the AIG effect in 2008, and announced the Montage Los Cabos at the depths of the recession), today’s Montage Hotels & Resorts story is nothing but success.

Fuerstman said he followed some guiding principles in attempting to create a different kind of luxury hotel company, including choosing “proven, mature” destinations with a strong sense of place and aiming for an atmosphere that is gracious and comfortable rather than “pretentious.” The current portfolio includes resorts in Park City, Utah; and Laguna Beach and Beverly Hills, Calif. FICP attendees got top-secret news when Fuerstman announced the company’s next destination. (We’re sworn to secrecy, too! Check back August 1, when it becomes official, and we’ll insert the destination here.)

The Cabo San Lucas property is back in development as well, and Fuerstman also promised a southeast location to be announced by the end of the year.

The Montage Deer Valley is a refuge of warmth and luxury amid snowy Utah
mountains. And it's just as gorgeous in the summer, too.


Deer Valley’s Strong Sense of Place
Designed to suggest a mountain lodge, with stunning Craftsman-style décor evident in wood floors, staircases, and ceilings, the luxuriously rustic Montage Deer Valley opened in December 2010. Nestled among the trails of a top ski resort but less than five minutes from Park City’s charming and laid-back Main Street, the resort is a 45-minute drive from Salt Lake City International Airport.

The Montage’s 154 guestrooms and 66 suites all feature gas fireplaces, private balcony or patio, and free Wi-Fi. The 35,000-square-foot Spa Montage has 29 treatment rooms, a fitness center, and studio offering complimentary wellness classes.

For meetings and events, the resort has more than 55,000 square feet of indoor and outdoor space, including the 4,300-square-foot Grand Ballroom and the 2,450-square-foot Gallery Ballroom, each with extensive pre-function areas. Also available are the 1,050-square-foot Salon, the 575-square-foot Executive Boardroom, and multiple private dining options. Outside, groups can use the 4,800-square-foot Mountain Lawn with its stunning Empire Mountain backdrop; the 20,000-square-foot Grand Lawn with scenic valley views; the 5,200-square-foot Grand Terrace, located just off the Grand Ballroom; and the 2,300-square-foot Gallery Terrace.

Montage Deer Valley has earned Silver LEED (Leadership in Energy and Environmental Design) certification under the U.S. Green Building Council's New Construction rating system. Among the ways it continues to protect the local environment:

• Styrofoam is banned at the property.

• A rideshare program rewards associates who carpool or find alternative methods of transportation to the resort with monthly raffles, discounted bus vouchers, and preferential parking spots.

• The Environmental Protection Agency chose the resort as a pilot for its national Environmentally Responsible Redevelopment and Reuse (ER3) program, which ensures that redevelopment minimizes impacts to the natural environment and increases the quality of life of a community.

• Some 2,800 acres of open space were set aside as a conservation easement surrounding the resort. 

• The resort buys wind-generated power as a participant in the Utah Blue Sky Partner Program (the equivalent of planting more than 375 acres of trees each year).

• The resort uses an “environmentally preferred” purchasing plan, giving preferential treatment to products and services that meet environmental standards.