Caesars Entertainment is renaming the central Strip resort known as the Imperial Palace as The Quad Resort and Casino to go with a complete brand renovation. The renovations to the interior and exterior, which are already under way, are slated for completion by late 2013. They include adding 15,000 square feet to the casino floor, which will absorb the former Imperial Palace porte cochere, a nightclub, and a gift shop. It also will renovate another 20,000 square feet of the casino. The casino portion of the project is scheduled for completion in the spring of 2013.

The second phase will include an additional 30,000 square feet of gaming space, including a centralized promenade bar featuring state-of-the-art integrated audiovisual technology. This phase is scheduled for completion in late 2013.The exterior façade, porte cochere, front desk, bell desk, hotel lobby, retail promenade, and dining levels also are getting a makeover, and the logo and promotional materials also are being revamped in a more whimsical style.
  
The resort’s main entrance will be moved from the Strip to the north side of the building, and a pedestrian walkway will connect the adjacent Harrah’s Carnaval Court to the south side of The Quad into The LINQ, Caesars’ $550 million retail, dining, and entertainment district slated for opening late next year. Plans also include a dual-sided lobby bar, Starbucks, a retail promenade, and a series of restaurants and eateries.

The resort, including attractions such as Frank Marino’s Divas Las Vegas, The Auto Collections, and the Hash House A Go Go, will remain open throughout the construction period.