“Why do third-party planners refuse to disclose who the client is? It could help us better understand the program, convince our higher-ups to give certain concessions, and fight harder for the business if it’s a desired industry or demographic. If we understand who the client is, we can better anticipate their spending and better assess the total group value to the hotel.” Shawna says: There is always the thought in the back of planners’ minds that unethical ...

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