“I get frustrated with planners not prioritizing their concessions and saying they need all of them or it’s a deal-breaker. The market has changed.” Shawna says: When the economy took a nosedive in the United States in 2008, there was a power shift in our industry and the pendulum swung to the planner side, giving buyers the lion’s share of power. Suppliers were desperate for business and planners found that nearly every concession was theirs for the ...

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