Seven Crystal Awards for exceptional incentive programs, special motivational events, and incentive promotion campaigns were given out by the Society of Incentive & Travel Executives in Chicago on September 23, the eve of the 2002 Motivation Show. The winners were chosen for delivering superior results compared to other events, with factors such as client budgets and venue size taken into consideration.
The winners are:
—Most Creative Use of an Incentive Program to Solve a Marketing Problem, Internal: Eugene de Villiers, The Extra Mile Company, Ellerslie, New Zealand. Program: Compaq Asia Pacific, Compaq COMunity and Gold Rush
—Most Creative Use of an Incentive Program to Solve a Marketing Problem, External: Michael Hadlow, USMotivation, Atlanta, Georgia. Program: Saab Cars USA , The Genuine Advantage Plus 3: Go for 3%, Cruise with 5%
—Best Incentive Promotion and/or Communication Program, Consumers or End-Users: Bill Bryson, MotivAction, Minneapolis, Minnesota. Program: Verizon, La Plaza
—Best Incentive Promotion and/or Communication Program, Company Employees: Michael Hadlow, USMotivation, Atlanta, Georgia. Program: Diebold Windows to the World, Tierra de los Conquistadores (Land of the Conquistadors).
—Most Outstanding Incentive Travel