Its goal relative to the association and trade show world is simple. "We want to own it," says Peggy Lee, CEO and founder of Westport, Conn.-based b-there.com (www.b-there.com), an Internet-based housing, registration, and travel provider. Lee has announced an alliance with Arlington, Va.-based PGI Inc., an exhibition and destination management agency; and a preferred vendor agreement with iConvention.com, a Citrus Heights, Calif.-based virtual trade show provider. B-there.com also signed ...

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