The Bangkok International Trade & Exhibition Centre (BITEC) could not have opened at a worse time--October 1997, just three months after the collapse of the bhat, Thailand's currency. According to BITEC's developer, Dr. Prasarn Bhiraj Buri, this turn of fortune means the facility is vigorously seeking convention and meeting business, even though the original plan was to concentrate on exhibitions. The combination of currency devaluation and change of marketing direction makes BITEC an ...

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