With the second phase of Project Attrition nearing completion, the Convention Industry Council will look at the issue of attrition from a different perspective: the attendee. For part two of the study, the CIC-commissioned task force polled more than 17,000 meeting attendees—representing more than 370 groups from all corners of the industry—to find out why delegates book where they do. “We all have assumptions,” says Mary Power, president, CIC. “Everyone thinks they know why people book ...

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