Even when physicians perceive commercial bias in a certified CME activity, the majority of them still consider the content valid and credible. That is one of the startling results from a survey of CME participants, presented at the Alliance for CME annual conference in January. Conducted by Jeanne Cornish, RPh, senior vice president and CME director for intellyst Medical Communications, Aurora, Colo., and James Leist, interim director, Alliance for CME Center for Learning & Change, ...

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