Reed Travel Exhibitions, organizers of EIBTM, an Exhibition for the Incentive, Business Travel, and Meetings Industry, to be held in Geneva May 20 to 22, predicts 2,000 exhibitors from more than 100 countries and 5,000 visitors, including 3,000 hosted buyers, will attend.

The Society of Incentive & Travel Executives will host SITE Education Day on Monday, May 19, the day before EIBTM opens. In the morning session, Rodolfo Musco, CMP, CMM, president of Motivation and Events, presents "Measurable Objectives to Sell Non-Sales Incentive Programs." That afternoon SITE President Bill Vastine, PhD, executive vice president of Galactic Ltd., will present "Creating Incentive Programs that Produce Results."

In addition, SITE will host a seminar on Tuesday morning, May 20. Padraic Gilligan, partner and director of marketing for Ovation Group, will present "Good to Great: How to Transform Your Company's Performance from Mediocre to Great."

ICCA, the International Congress and Convention Association, is organizing a panel for Wednesday morning, chaired by ICCA's Chief Executive Officer Martin Sirk. It will tackle the subject of "New Priorities for International Meetings." Peter Haigh, international sales and marketing director, UK Accor Hotels and president of the European Council for MPI, will be facilitating the final day's seminar on industry trends.

Another part of EIBTM’s education program is the EIBTM 2003 Association Program in conjunction with the European Society of Association Executives. The program offers qualified association executives complimentary air travel from a European airport, overnight accommodation, seminar program, access to an Association Pavilion, and a networking evening aboard MS Lausanne on May 20.

A "Meetings Makes Peace" debate, featuring industry leaders and chaired by Louis D’Amore, president and founder of the International Institute of Peace Through Tourism, will take place on the EIBTM stage on Thursday, May 22. The debate follows a four-day Global Summit on Peace Through Tourism held in February under the patronage of Her Majesty Queen Rania Al-Abdullah of Jordan and with keynote speaker Roger Moore, spokesperson for UNICEF, organized in partnership with the World Travel & Tourism Council.

"My hope is that our audience will be inspired by our discussions on the stage and that they will benefit from a greater appreciation of this important dimension of international meetings and conferences," said D’Amore. "The aim is that everyone will have further understanding of this opportunity for the industry and will leave with at least one idea as to what they might implement in planning future meetings and events." Taking part in the debate are Didier Scaillet, director of European operations, MPI; Terrance Barkan, managing director, Association Global Services; Tim Chudley, European chairman, Association of Conference Centres; and Corbin Ball, owner and chief executive officer of U.S.-based Corbin Ball Associates, a technology consultancy.

On May 22, EIBTM will stage a controversial environmental debate on sustainable development, in partnership with the United Nations Environmental Project.

For several years, EIBTM has had a WorldWide Watch, an initiative to support the development of technology for the meetings, business travel, and the conference industry. Ball is the 2003 WorldWide Watch chairman. In addition, EIBTM and MPI have developed the MPI Technology Village @ EIBTM. A separate dedicated section of the event, it will feature technology companies addressing different technological aspects within the industry.

"Mouthwatering Events" will be held on Wednesday, May 21, and aims to demonstrate why delicious food matters at events and how to go about producing spectacular menus. EIBTM has invited experts from two internationally known representatives of organizations that specialize in banqueting and event management. The first will be Richard Beggs, managing director of Moving Venue Management and award-winning Caterer of the Year 2002, Moving Venue Caterers. He will be followed by Blaise Montandon, operations director of the Montreux Palace on Lake Geneva in Switzerland.

Since this is the last EIBTM to be held in Geneva, a farewell reception will be held on May 21, and the final afternoon at the show will feature a ‘See You in Barcelona’ party. EIBTM will be held in Barcelona, Spain, from November 30 to December 2, 2004.

For more information or to register for EIBTM, visit www.eibtm.ch.