At the Professional Convention Management Association’s annual meeting this week in Toronto, a new online tool to measure meeting performance was introduced, with PCMA members getting exclusive access through September 2007. The tool, MeetingMetrics, allows users to conduct pre- and post-event surveys online, with the goal of determining attitudes, perceptions, and knowledge of attendees. Developed by New York-based GuideStar Research, MeetingMetrics is the first online tool for measuring ...

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