To help guide its policy on direct-to-consumer (DTC) prescription drug advertising, the US Food and Drug Administration (FDA) plans to conduct two telephone surveys of patients and doctors about how the ads affected them. The new effort is a follow-up to a patient survey conducted in 1999, the year that the FDA's guidance on consumer-directed broadcast advertisements was finalized. The agency has relaxed is position on DTC advertising since the 1997 departure of David Kessler,MD, who spoke ...

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