If you're like most people with an event-related Web site, you are always thinking about how to create new revenue from your site. Your virtual trade show or product forum would seem like an easy place to do so. But, like most of us, you've probably found that your exhibitors aren't crazy about spending money for an online listing. In fact, they're becoming ever more insistent on seeing real value for their dollars. I've recently been working with a client on just this sort of problem, so I ...

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