You may remember that great marketing tool called Pick Two, consisting of three simple words written on a sheet of paper: Fast, Cheap, and Good. When a marketing team member approached you with a project, you could pull out your handy Pick Two paper and explain that only two of the characteristics were possible: “I can do this project fast and cheap, but it will not be good, or I can do this cheap and good, but it won't be fast, or I can do this fast and good, but not for cheap.” ...

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