B-there.com, the Westport, Ct.,-based online provider of marketing, travel, registration, and housing booking-tools for meetings and trade shows, has added an interesting functionality to its newest software release in June.

Brand Accelerator allows system users to create a branded look to their b-there Web site through customizable palettes and templates that can be saved, edited, copied, or redesigned at any time, whether the event is live or not. Branding can be expanded throughout the attendee management process, from event promotions and marketing to registration, hotel and travel booking, to post-event follow-up.

"With Brand Accelerator planners can ensure that their branding is consistent and applied where it matters most—in front of their attendees," says Peggy Lee, b-there chairman and founder.

Additional highlights of b-there’s June software release include customer-driven enhancements in reporting, data management, and online credit card processing options, according to Lee.