In 2000, the U.S. pharmaceutical industry held a projected 314,022 meetings and events for physicians, 11% more than in 1995, according to the Physician Meeting & Event Audit (PMEA) by Scott-Levin, Newtown, Penn. Physicians accepted almost half (48%) of all event invitations in 2000, about the same rate as in 1999. Some trends from the audit: Interest in the topic was the biggest motivator for accepting invitations, cited by 72% of attending doctors. Also important were a convenient ...

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