Re-think Your Format Two hundred twenty degrees in Phoenix may not sound cool, but the folks who attended The PhoCusWright Executive Conference found plenty to rave about after two days in the Southwest this past fall. In this case, 220 degrees was the seating spread at Pointe South Mountain Resort, site of panel discussions and presentations by leaders in the online travel industry. The traditional format of auditoriums, exhibitor booths, and workshop rooms is “tired,” says Philip C. ...

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