I've heard many an event manager proclaim: "Wow! Did you see that amazing meeting/presentation/product launch /________ (fill in the blank)?! Where'd they get the idea for that?" This praise, however, is often followed by disappointment: "I wish we could afford to do that!" or "I just never see anything new/exciting/memorable/ ___ (fill in your own adjective)." In response, I say: Expose yourself! Now don't get nervous; what I mean is, you've got to challenge yourself and your suppliers. ...

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