As I've reiterated in my columns about outsourcing meeting production and creative services, the most important part of the client-vendor mix is the relationship itself. It's time to revisit this important issue by looking at the beginning of the client-vendor relationship--when the salesman comes a-calling. Salespeople come in all shapes and styles, from the polished, civilized, listener types (like yours truly) to the high-pressure, Glengarry Glen Ross, Willie Loman variety to everything ...

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