Two announcements last week signal a strong move by trade show giant Reed Travel Exhibitions to gain prominence in the business travel industry.
First, a new partnership with the Association of Corporate Travel Executives will provide education to hosted buyers at all of the events in Reed’s portfolio of exhibitions focused on incentives, business travel, and meetings (AIBTM in the United States, EIBTM in Europe, GIBTM in the Gulf, AIME in Australia, and CIBTM in China). ACTE has more than 31,000 members in 80 countries, while Reed’s meetings industry shows attract 5,000 suppliers and 17,000 meeting planners from 100 countries.
“The business and corporate travel community is an intrinsic part of the meetings industry and has been expanding steadily,” said Craig Moyes, group exhibition director for the IBTM portfolio of events. “Next year, we are making business travel a key focus across all of our shows.”
Next, Reed announced the acquisition of Business Travel Market, the annual corporate travel conference and exhibition held at London’s ExCeL. Launched in 2009, BTM was the first event in the corporate travel sector to use the hosted-buyer model. The event has doubled in size since the first show.
“This acquisition is strategically important to our travel portfolio of events,” said Richard Mortimore, managing director of Reed Exhibitions. “We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets where we already operate. It is also clear that corporate travel is integrated within the meetings and events sector, especially in emerging markets.”
The 4th Business Travel Market takes place June 12-13 2012, at London’s ExCeL.
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