Starwood Hotels & Resorts has become the latest chain to roll out self-service kiosks, launching the technology in its largest brand, Sheraton.
The Sheraton Speed Check kiosks allow customers to check in or out in less than 60 seconds with a swipe of a card.
The service was introduced Wednesday at the newly renovated Sheraton New York Hotel and Towers in midtown Manhattan. Over the next several months, the kiosks will be installed in more than two dozen Sheraton properties before ultimately being offered in all Sheraton hotels nationwide.
Starwood tested the technology last year at the W New York and the Sheraton Boston. The pilot program was well-received; Starwood then further refined the kiosks based on customer feedback.
In addition to checking in and out, guests can get duplicate keys, check for waiting phone messages, print and e-mail personal guest folios, and change their room type and view.
Last year, Hilton Hotels rolled out a pilot program with self-service kiosks in New York and Chicago. Other than Hilton and Sheraton, few hotel chains have set up the technology, says Francie Mendelsohn, president of Summit Research Associates, Rockville, Md., a technology consulting and research firm that specializes in kiosks. "It’s still quite in its infancy," says Mendelsohn, but she expects to see more hoteliers follow suit in the near future.