In a previous corporate life, Sue Lawrence-Longo “failed miserably” in attempting to put together a virtual meeting. But that was then, and this is now. Her current employer, Stratus Technologies, Maynard, Mass., had always held in-person user conferences. But Lawrence-Longo, vice president, global marketing, was looking for a way to reach new prospects. “Given the 2.0 technology, and the fact that we had participated as a sponsor in some virtual events,” she says, “I thought it was ...

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