"Don't buy equipment you'll never be able to use," says Thomas Sullivan, president, Rockpointe Broadcasting (www.rockpointe.com), a Washington, D.C.-based production company specializing in health care education. In the wake of 9/11, Sullivan says some organizations rushed out and purchased expensive videoconferencing systems to replace face-to-face meetings. Instead, Sullivan advises, "Don't spend money unless you are sure the equipment will benefit you and meet your purpose." To ...

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