But not every event would warrant the full exercise, so Keough-Anderson also explained that meetings would now be grouped into four tiers: 1. Executive level/high touch/incentive meetings These meetings go through a detailed objective-setting process every year, and the full strategic experience mapping process every two or three years. The first event to be comprehensively redesigned was the 2012 Liberty Mutual Insurance Legends of Golf tournament. The result? Stakeholders rated it the ...

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