Meeting Professionals International announced the results of a study on whether or not corporations measure and report on the business value of their meetings (“BVOM”) at AIBTM, the Americas Meetings & Events Exhibition, held June 21–23 in Baltimore. In phone interviews with professional meeting planners at 215 companies, Association Insights, the company hired to do the survey, concluded that meeting planners don’t have a good understanding of the techniques for capturing BVOM, and that ...

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