Groupe Aeroplan, the loyalty management company based in Montréal, which owns meeting and incentive management giant Carlson Marketing, has rebranded as Aimia. Carlson Marketing as well as sister company LMG Insight & Communication have both begun operating under the new palindromic name. In a release, company President and CEO Rupert Duchesne said, "We selected our new name, Aimia, to represent the full-suite, global loyalty business that we have become. It ...

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