George P. Johnson: 2011 CMI 25

George P. Johnson

Auburn Hills, Mich.
(248) 475-2500
www.gpj.com

FOUNDED: 1914

LEADERSHIP: Bob Vallee, chairman/CEO, Project: WorldWide, and CEO of GPJ; Jeff Rutchik, executive vice president, GPJ Client Services Worldwide

AT A GLANCE: In September 2010, George P. Johnson’s CEO, Bob Vallee, founded Project: WorldWide, a network of wholly and partially owned specialized marketing companies, of which GPJ is one. GPJ’s sister companies now include Partners + Napier, G7, Raumtechnik, JUXT Interactive, and Spinifex. Recently the company launched LEAP, a social media service that allows marketers to create and monitor social media campaigns around their meetings and events, as well as GPJ Connect, a Web-based lead-capture application.

• Corporate meetings in 2010: 500
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• Incentive travel programs in 2010: NA
  
  
• Meeting and incentive travel programs held outside the U.S.: 60%
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• Room nights booked for meetings and incentives: 142,335
  
  
• % of revenue from planning and executing meetings and incentives: 25%
  
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• Full-time employees: 897
  
  
• Top customer markets: automotive, pharmaceutical