Most meeting planners don’t have much to do with a hotel’s revenue manager, but they do need to know that person’s role: “The revenue manager’s job is to drive rate; that’s all they are about,” said Vachon. While revenue managers are not involved in evaluating concessions, they are responsible for RevPAR, or revenue per available room. This includes items like food and beverage spend and space rental, but remember that room rates will always ...

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