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Pharma companies are still struggling with how to comply with Open Payments, formerly known as the Sunshine Act section of the Patient Protection and Affordable Care Act. Here are some practical suggestions that will help.
4. Tell Docs What to Expect
Docs are worried about their financial information being publicly posted. What can you do to put their minds at rest? Developing a communication plan that will manage their expectations will help. For example, you may want to explain on meeting invitations and agendas what information you will be disclosing and reporting—F&B, transportation, lodging, etc. You also can include it on your sign-in sheets. LaFrain pointed to a Sunshine Act brochure that medical device manufacturer association AdvaMed provides that you can download and brand with your organization’s logo and colors. You can give the brochure to your sales reps to hand out to docs, and make it available on your sign-in tables.
Another good resource for docs and planners is the CMS Open Payment FAQ resource.