For the first time since 2002, Pharmaceutical Research and Manufacturers of America in 2008 updated its voluntary Code on Interactions with Healthcare Professionals, establishing several new guidelines, including a crackdown on gifts to physicians. The revised code, which went into effect in January 2009, prohibits distribution of noneducational items to healthcare professionals. This even includes small gifts, such as pens, notepads, mugs, and similar “reminder items” with ...

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