But it’s not all about a burden being imposed on manufacturers, Garen said. The up side of Sunshine is that “you now have a treasure trove of data.” You will need to work closely with your compliance and legal departments to ensure your policies and procedures don’t imply that you’ll use the data to better influence docs, but rather to use it in aggregate to improve your programs. You also can use the data to glean good and ideas and best practices from what ...

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