What is in this article?:
The Sunshine Act provisions of the Affordable Care Act are here to stay. A compliance expert opened the 2013 Pharma Forum in Orlando with a detailed look at what meeting professionals at pharmaceutical and other life sciences and medical device manufacturers need to know to keep their programs complaint.
Daniel Garen, senior vice president and chief compliance office, Wright Medical Technology, Inc.
Leveraging Big Data
But it’s not all about a burden being imposed on manufacturers, Garen said. The up side of Sunshine is that “you now have a treasure trove of data.” You will need to work closely with your compliance and legal departments to ensure your policies and procedures don’t imply that you’ll use the data to better influence docs, but rather to use it in aggregate to improve your programs. You also can use the data to glean good and ideas and best practices from what others are reporting.