Every planner worth his or her salt knows the bottom line for a meeting isn't about numbers, such as registration fees, room rates, attendance, etc. It's about how well the meeting delivered a return on investment for the attendee — in whatever form that might be. Those who come to religious meetings very often are looking for a spiritual or transformative ROI, and the meeting planner who “sets the stage” for that kind of experience is really delivering a bottom line that can't be measured ...

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