Today's meeting planners and meeting providers cannot be indifferent or passé in their work. Regardless of how long we have been in our assignment or how much we have experienced, we must rejuvenate. In industry, this mandate is termed “transformation.” There are several reasons this corporate transformation is necessary. First, communication has become so globally advanced. Second, borders and barriers are coming down. Third, we have the most powerful technology that has been available for ...

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