Nashville is the kind of city that draws people in, whether they’re hopeful young musicians looking for their big break, established stars capping their careers with an appearance within the hallowed walls of Ryman Auditorium, tourists looking for a brush with fame, or conference-goers experiencing the city’s mix of history, honky-tonks, and down-home hospitality.

It was education, not twang and glitter, that drew almost 100 faith-based meeting planners and hospitality professionals from 14 different states to the Sheraton Music City hotel May 20–21. But, in true Nashville fashion, participants at RCMA’s first-ever Aspire conference did end up having a brain-busting, foot-stomping, tambourine-shaking, friend-making, memory-collecting good time crammed full of ideas, education, inspiration, and camaraderie.