7:30 a.m. – 6:00 p.m.  Registration Open

8:00 a.m.  – 11:30 a.m.
Morning Programs:   
Option 1: Ultimate Training Opportunities
Preparing for your CMP Exam and Beyond: Planning from the Stakeholders’ View

Presenter:  Joanne Dennison
Are you contemplating sitting for the CMP (Certified Meeting Professional) exam? Whether you are preparing for the CMP exam, thinking about taking it, or already have your designation, you will walk away from this session with information and a way of looking at things that makes the “P” (as in “professional”) really mean something! (Note: this is not a general information session about the CMP process. This session will address both how to prepare for the exam and the learning of specific content covered in the exam.)

Joanne Dennison, MSEd, CMP has owned her own business for more than 20 years. While she originally focused on planning meetings and events, she now is returning to her roots as an educator.

Through one division of her company, Meet, Potatoes and a Garnish, she educates meeting and event professionals throughout the U.S., and in Canada, Mexico, the Dominican Republic, and China.

At her clients’ request, Joanne expanded to include personal and professional development topics.

”Developing a Complete Digital Marketing Strategy
Presenter: Maurilio Amorim
You will learn how to engage, sell, and retain customers through mobile, social media, and niche marketing, including how to:

• Use traditional media (it isn’t dead yet) 

• Understand and harness your micro audiences

• Determine when you need an app

• Decide whether you need an app vs. mobile vs. responsive design

• Use text- and push-based marketing

• Integrate social media into your campaigns

• Understand mobile trends and develop mobile marketing campaigns

• Fundraise through mobile 

• Use best mobile marketing practices

Maurilio Amorim   has started companies in the marketing and technology fields. With an early career rooted in the nonprofit and church communities,  Amorim writes and speaks on the changing world of technology, branding, communication, and social media. An active traveler, he enjoys eating well wherever he goes. You can follow him on twitter at @maurilio and his blog at www.MaurilioAmorim.com

Option 2: Service Project: Impact Sacramento  (planners & suppliers)
:  Founded in 1968, Eskaton’s primary mission is to enhance the quality of life of seniors through innovative health, housing, and social services. Volunteers will be split into three groups to visit three homes. Activities include Bingo, sing-alongs, coffee and social time, arts and crafts, and simply spending quality time with the seniors. 

Option 3: Hands-On Hospitality
Food & Beverage Experience Curious about what takes place in the back halls of hotel food service? This experience will allow you to participate in the catering, room service, and restaurant aspects of a major hotel. Learn about menu planning, pricing, preparation, presentation, and delivery. You’ll have a new appreciation and understanding of the processes behind your menu selections. Held at the Hyatt Regency Sacramento.

Convention Center Operations Work hand-in-hand with the Sacramento convention services professional team as you learn about the paper trail, processes, staffing, and communications required to orchestrate a perfect event. You’ll walk away with an understanding of room set-up, ancillary services, catering, labor, general services contractor, audio/video production, and other departments you may encounter at a convention center. Learn the differences between using a hotel space and a convention center space.

Afternoon Programs

1:00 p.m. – 4:00 p.m.

Sightseeing Tours

The History Tour Drive by Sacramento’s main historical landmarks including Sutter’s Fort, Governor’s Mansion, LeLand Stanford Mansion, Crocker Art Museum, and Old Sacramento. Experience 40 acres of lawns, flower gardens and memorials at the California’s State Capitol, which serves as both a museum and the state’s working seat of government. Explore The California Museum, which focuses on California history and culture. Former First Lady Maria Shriver and Governor Arnold Schwarzenegger became Honorary Co-Chairs of the Museum and co-designed the California Hall of Fame and California’s Remarkable Women
The Farm Tour Tour an urban farm in “America’s Farm-to-Fork Capital,” Sacramento, which is home to the largest Certified Farmers’ Market in California, and is centrally located amid a diverse range of farms, ranches, and vineyards. Learn the basic concepts of organic food production and export practices, and taste the fresh winter produce. Also learn about the farm’s educational programs and efforts to give back while fostering a sense of community by reconnecting people with locally grown foods. Wear boots or weather-resistant shoes, jacket, and umbrella (weather permitting).      

4:30 p.m. – 5:30 p.m.

Planner Conference Overview (Sponsored by Plano CVB)
(attendance required for hosted buyers; all are encouraged to attend)

Supplier Conference Overview
(all suppliers are encouraged to attend)

6:30 p.m. – 8:30 p.m.                       
Opening Reception—California Railroad Museum
(Sponsored by Sacramento CVB)