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RCMA’s annual conference, Emerge, is designed to help you rise above the concerns, challenges, and issues that face today’s faith-based planners. You will find lots of opportunities to meet with suppliers you need for your meetings at the tradeshow, pre-set appointments, and networking events. You'll also find educational sessions designed with just your needs in mind, whether you are new to faith-based planning, experienced, or a veteran.
Wednesday, February 5, 2014
7:45 a.m. – 8:15 a.m.
8:30 a.m. – 9:55 a.m.
Breakfast and Opening General Session
(Sponsored by Sacramento CVB)
Featuring David Girabaldi
David Garibaldi, a Sacramento performance artist who has been featured on “America’s Got Talent,” will wow and entertain during our opening session as he creates images on stage. He says, “I create images in an entraining way and my hope is to inspire the audience to use their passion to benefit and inspire others.”
10:10 a.m. – 12:55 p.m.
1:10 p.m.– 2:40 p.m.
Lunch and General Session
Speaker – Simon T. Bailey
High-energy leadership catalyst Simon T. Bailey will equip you with tips, tools, and techniques on how to release potential in the world’s most important asset—you! The former leader of the Disney Institute also founded Brilliance Institute, Inc.
2:55 p.m. – 4:05 p.m.
Meeting Planning 101 (Beginner)
Presenter: Dean Jones, CMP
Event successes and failures ride on the shoulders of experience.
This session will cover the foundational elements of successful planning, case studies, and planner pitfalls. Other topics will include budgeting, form design, tracking history, post-con data review, and much more.
Dean Jones, CMP , brings over 28 years of event planning experience to his role as director of conferences and events with the Religious Conference Management Association. He gained most of his experience working with faith-based organizations, associations, non-profit organizations, and in the
Vuja De: Shift from Average to Brilliant (Intermediate)
Presenter: Simon T. Bailey
The Vuja de Moment is the reverse of the French saying “déjà vu,” which means “already seen it.” Compelling thought catalyst Simon T. Bailey’s The Vuja de Moment!—Shift from Average to Brilliant, is a call to action that invites readers to shift their thinking, creating a disruption from the norm that ignites innovation, and increasing accountability and profitability in life and business. The ultimate game changer, the Vuja de Moment equips you to shift from average to brilliant, guiding you to personal and professional success.
Simon T. Bailey is a leadership catalyst and former leader of the Disney Institute and founder of the Brilliance Institute, Inc. Speaker Magazine cited him as one of the top twenty-five “hot speakers” shaping the profession. Harrison College, Indianapolis, has partnered with him to launch the Simon T. Bailey Emerging Leaders Certificate for individuals, corporations, and organizations.
Simon has authored seven books, including Release Your Brilliance (HarperCollins), which was ranked number 17 of the Top 100 books being read by corporate America. He holds a master’s degree from Faith Christian University, and is a learning addict who is currently hooked on www.coursera.org and just completed classes from Wharton School of Business on gamification and Darden School of Business on growing great companies.
Colleges and Universities—Places to Meet, Eat, and Play (Intermediate)
Presenters: Kim Araya & Norma J. Charette
Two experienced professionals will discuss the overall “added-value” service for you, the meeting planner, while utilizing distinct campus sites for your next conference, meeting, or event.
Kim Araya, director of conference & event services at the University of Minnesota-Twin Cities, has been working on college campuses for over 16 years—much of her time has been spent in the conference and event planning aspect of universities. Her office averages more than 160 conference or events yearly ranging from five to 15,000 attendees.
Norma J. Charette is director of sales for Campus Conference Solutions, a national Sodexo-initiative that offers conference solutions based services to current campus partners. These services range from targeted lead referral services to strategic sales and marketing assessments to a wide range of consulting services. Prior to this role, Norma served as director of conference and university event services at the University of New England, where for eight years she worked to establish a robust one-stop-shopping conference operation to both of the university’s Maine-based locations.
“That” Generation in Our Meetings and Our Workplace (Beginner)
Presenter: Joanne Dennison
There are now four generations in many workplaces and meetings, and what works for your Baby Boomer 53-year-old, or 40-year-old Gen X, may not even come close to working for the 27-year-old Generation Y. This session will consist of an open discussion that will address what we are already experiencing (the oldest Gen Y’s are in their 30s), and what is coming down the road and around the corner very shortly, as Generation Y shows up in the workplace in full force.
Understanding the Value of Your Meeting (Advanced)
Presenters: Mozella L. Brown, CMP, and David Law, CTA
This session will take a fresh, and deep look at the value of meetings. How much is your meeting worth, to you, your constituents, and your host city/venue? How do you view your meeting? How do potential meeting hosts view your event?
Mozella L. Brown, CMP was born to plan meetings! She obtained the Certified Meeting Professional designation in 2003 and has managed meetings and events for almost 20 years in the religious, nonprofit, and corporate sectors. Mozella serves as tour manager for Women of Faith, Inc. which hosts Women of Faith Conferences, The Revolve Tour Girls Event, Women of Faith Christmas, and Unwrap the Bible.
David W. Law, CTA is the director of sales for Experience Arlington (the Destination Marketing Organization for the city of Arlington, Texas) and oversees the group sales department. He is a Certified Tourism Ambassador, and member of RCMA for more than 13 years. Prior to joining Experience Arlington, David was an award-winning senior sales manager for Hyatt Hotels and Resorts for more than a decade, booking and servicing countless religious groups into the Hyatt Regency Dallas @ Reunion. He was nominated for Sales Manager of the Year three times, in addition to being named Manager of the Year in 2006. David is is an active member of First Baptist Church in Arlington, and includes Jeremiah 29:11 among his favorite scriptures.
Understanding the Religious Market (Supplier)
Presenters: Tommy Keown, CMP, and Ken Lupp
This session will focus on effective strategies for connecting with planners representing faith-based organizations. You will learn the difference between manipulative and consultative selling styles, how your response time will affect your conversion rate, and how to build credibility with your clients and reach reasonable concessions and policies affecting , , and pricing when it comes to church groups.
Ken Lupp has worked for 24 years in hospitality as a sales manager, director of sales, and general manager at various properties. He has been an active member of RCMA for more than 20 years. He is currently serving with KAL Meeting Resources.
Tommy Keown, CMP, recently retired from LifeWay Christian Resources, where he served as the senior lead event coordinator and negotiator for adult and women’s events. He currently serves as an account manager for Arrowhead Conferences and Events. He is also a musician by training with a master’s degree in church music.
Risk Management: Five Things You Can Do Right Now (to better protect your attendees, your organization, and your meeting) (Legal)
Presenter: Tyra W. Hilliard, PhD, JD, CMP
Even if your organization has a risk management plan, chances are good that it does not adequately cover your meetings. Coming up with a risk management plan for each and every meeting can be a daunting task. But what if you could identify five things that you could do right away to better protect your attendees, your meeting, and your organization? You can! In this session, five tools (and numerous resources) will be shared that—if implemented right away—will improve your risk management practices starting with your very next meeting. Examples, case studies, and templates will be shared. Participants will be encouraged to share their experiences and best practices in risk management as well.
Tyra W. Hilliard, PhD, JD, CMP, is a consultant, speaker, and researcher on the topics of law, risk management, and change. She is an associate professor at The University of Alabama. She is a frequent speaker at meetings industry conferences and has facilitated presentations for international audiences in Turkey, Greece, Germany, Spain, Denmark, Qatar, China, Taiwan, Korea, Singapore, Mexico, and Canada. She also was named Professional Convention Management Association (PCMA) 2013 “Educator of the Year.” During her career, Tyra has worked in the meetings industry as a consultant, attorney, meeting planner, catering manager, convention and visitors bureau sales manager and association executive. Her industry experience gives her a unique perspective on the legal and business aspects of meeting and event management.
Hot Technologies 2013: It’s Mobile, Social & Local (Tech)
Presenter: Jim Spellos
How are you keeping up with the technological advancements that impact your job and career? Do you find that you’re barely able to keep pace with the latest developments? This session reviews what’s new and way cool in technology within the meetings industry. This will be a fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about critical smartphone and iPad/tablet apps for the hospitality industry.
Jim Spellos is the president of Meeting U., a company specializing in technology application training. Jim is certified as a Microsoft Office Specialist, and is recognized as an expert in the field of technology applications training, delivering over 150 seminars annually.
Jim has been amember at New York University’s School of Professional and Continuing Studies since 1990, having received their award for teaching excellence in 2004. He is one of the top-rated speakers for Meeting Professionals International national and chapter meetings, having three times been awarded speaker of the year by various chapters.
4:05 p.m. – 4:20 p.m.
(Sponsored by Valley Forge CVB)
4:20 p.m. – 5:30 p.m.
Planning and Programming and Ops—OH MY! (Beginner)
Presenter: Joyce Walker-Tyson
From RFP to final account reconciliation, every meeting involves myriad functions with twice as many personalities-—hired hands, suppliers, organizational staff, and volunteers. Working in harmony is not always easy, but it’s always worth it.
Joyce Walker-Tyson, managing principal of Diversity Communications Associates, has more than 30 years’ experience as a journalist, public relations consultant, and meetings professional. She worked as a reporter for the Detroit Free Press, Illinois state bureau chief for Gannett News Service, and assistant regional news editor for Gannett News Service and for USA Today headquarters operations in Arlington, Va. She also worked as a public relations consultant for the late Rev. James Cleveland and for the 35,000-member Gospel Music Workshop of America. Her current clients include the Pentecostal Assemblies of the World, Inc.; Commission on Social Justice and Prison Ministry (Progressive National Baptist Convention); the African American Caucus of the Laborers International Union of North America; the Gospel Complex for Education and Preservation; and the National Black United Fund.
Preparing, Taking & Surviving the CMP Exam (Beginner)
Presenter: Dr. Melvin Worthington, CMP
This session will cover the process of application, study groups, test taking, and recertification for the Certified Meeting Professional designation exam. If you’re curious about the process or considering taking the test, this session is for you!
Dr. Melvin Worthington, CMP, is the chairman of RCMA’s board of directors and serves on the CMP board for the Convention Industry Council. When he’s not working to improve RCMA and the hospitality industry, you can likely find him on the golf course near his home in North Carolina.
CIC Manual Session #1 (Intermediate Planners): Communications with Facilities / Etiquette and Protocol
Presenters: Denise Withers, CMP, and Jeff Perrin, CMP
This session will focus on covering two chapters of the CIC Manual. It is designed to equip you with a body of knowledge to make you a better planner and to prepare you for the Certified Meeting Professional exam.
Denise H. Withers, CMP has served in the events industry for 26 years. She currently serves as an event and facility management specialist for the Kentucky Baptist Convention. She earned her CMP designation in 1999 and is a member of Meeting Professionals International, the Kentucky Bluegrass Chapter of MPI, Religious Conference Management Association (since 1992) and the Baptist Communicators Association.
Jeffrey Perrin, CMP, is a long-time member of the hospitality industry and has served in the religious market segment as director of strategic accounts for Hyatt Hotels. Jeff is based in the Orlando area.
Get Out of Your Office and Have a Seat in the Chair! Planning from the Attendee’s View (Intermediate)
Presenter: Joanne Dennison, CMP
Are you relatively new to meeting planning? Or are you a seasoned meeting planner who, while nothing big goes wrong, find yourself thinking, “Is there anything more? Have we done the best that can be done?” How can we create the “optimum learning environment” for our attendees—without blowing the budget? Then this session’s for you!
Veteran Planner Round Table (Advanced)
Facilitator: Enoch Williams
This session will allow experienced planners to share ideas, best practices and innovation with each other, in a fast-paced, nontraditional format. Non-veteran planners are encouraged to attend and will have an opportunity for feedback and Q&A from the veteran participants.
Enoch Williams is founder and president of Arrowhead Conferences and Events, a 501(3) subsidiary of Campus Crusade for Christ. He has been planning conferences for Christian ministries since 1973. A graduate of Florida State University with a degree in business, Williams currently serves, or has recently served, on advisory boards of Omni Hotels, InterContinental Hotels, and the Chicago CVB.
Go Mobile or Go Home: Why Mobile is Your Best Chance to Succeed (Supplier)
Presenter: Maurilio Amorim
This session you will learn why mobile is the game changer for today and how to best use it. You’ll learn the trends in mobile usage, how to create mobile marketing campaigns that work, how to fundraise using mobile, and best practices in mobile marketing
Presenter: Tyra W. Hilliard, PhD, JD, CMP
Although performance clauses like attrition are challenging, sometimes the other clauses create the biggest headaches. Addressing issues like construction and remodeling, conflicting in-house groups, surcharges and fees, environmental issues and more, this session will help prepare you for trends that are affecting meetings.
It’s App-tastic: 60 Apps in 60 Minutes (Tech)
Presenter: Jim Spellos
Do you still have your computer? Or is your business becoming more productive and more mobile by using tablets instead? Whether you’re using an iPad, Android, or Windows 8 device, without knowing the best productivity apps available, you’re not using your time most efficiently. This fast-paced session will review and showcase 60 of the most useful apps for the business professional. Attendees are encouraged to bring their tablets and smartphones.
5:30 p.m. – 8:30 p.m.
8:30 p.m. – 10:00 p.m.
Dessert Reception (Sponsored by Hyatt Hotels)